Wednesday, June 17, 2009
Start-Up Sundays
The blog will follow the entire classes process and progress.
It will be a delight to guide 30 students along the path of independence.
The students come from many diverse backgrounds.
One of the neat things about this venture is that tuition for the class will be driven by a fundraiser. Since, many of the students do not have the budget to learn what is vital for their dreams to succeed, yet have the ambition to bring them to fruition.
Come visit my new blog at: http://startupsundays.blogspot.com/
Tuesday, June 16, 2009
Making Twitter a Useful Business Tool
Here is my list of Twitter Tips:
1. Your Website: Before you start tweeting, make sure your company’s website is up to date, optimized for search engines and has a call to action to close the sale. You will also need to install a web monitoring program like Google Analytics; a free program that monitors traffic on your website. This way you will be able to benchmark your success once you have started tweeting. (You can look for Twitter as one of your traffic referrals once it is up and running and you want to determine if Tweeting is worth your time).
2. Put a name on it: When creating a twitter page for your company or brand, make sure you are using a real name in the bio for transparency. Your twitter page should feel like a conversation and followers need to feel as if they are talking to a real person. Using first person in your tweets or the collective ‘we’ also makes your company seem more credible and engaging to potential customers. Ex: “We’re dropping prices tomorrow!”
3. Follow, follow: Following is one of the most important aspects of twitter. A fast and easy way to find potential customers is to visit a competitor’s twitter page and follow their followers. You should also search your company’s name in a “twitter search” to see who’s talking about you and then add them. Other people you should follow include: other employees, people in related companies and industries, related brands, journalists and competitors. Following people related to your company helps get the best followers for your twitter page - and gives you some relevant content to read!
4. Tweet Content: Make sure your tweets are not entirely sales or company related. If you are constantly talking about a sale or a new product that just arrived, people will not see the value in following your company. Talk about things happening in the media, post links to interesting stories related to your industry and upload twitpics. This way, when you talk about the odd sale or new product and post links to your site, your followers will actually be interested.
The points above are the very basic elements to consider when looking at Twitter as a marketing vehicle. I would suggest that more than a marketing vehicle, Twitter is an excellent PR/Communications tool and many successful brand Tweeters are using it as a means to have a “conversation” with their customers.
With this post a renewed commitment to continue Blogging more than 140 characters at a time - this was therapeutic!
Received this post from: Oliver Dombey
http://www.hoteltravel.com/
http://twitter.com/OlivierDombey
http://www.youtube.com/OlivierDombey
http://www.linkedin.com/in/dombey
Monday, June 15, 2009
Money In is Always a Good Thing.
I must say I enjoyed it.
The concept is rather simple.
One - Get a free Twitter account : http://www.twitter.com/
Two - Find people you like and follow them
Three - Have people follow you back
Four - When you have followers sell your demographic to an advertiser.
http://www.twittad.com/ sells your Twitter page background to an advertiser.
The advertiser rents your page like a billboard. They can rent on a short to long term lease depending on their budget and the length of time you are willing to lease.
The advertiser also releases tweets from your account to your followers. You get to choose what these tweets look like when you OK the campaign. The amount of tweets the advertiser releases depends on their budget.
The more tweeps they contact - a.k.a. your followers, and the more releases the send - equals the amount of advertising income you receive.
You will need a PayPal account to receive payment. (Which is free to set up.)
There are more Twittad user than there are advertisers. So, make your Twittad profile appealing to the advertiser. Tell them about yourself and your followers. Then they will be able to see if your demographic, followers, are right for them to advertise to.
Here's to successful use of Twittad!
Monday, June 1, 2009
Every Little Bit Counts
http://bit.ly/
They take those long URLs and shorten them up.
Sign up is free. They will post your links directly to Twitter.
The bonus is that they track the link usage. You can actually tell that your links are being followed.
I use it for every link I now send.
Affiliates, Movies, Freebies, Music, Pass alongs to my friend's sites and more.
What a great little site with fabulous follow up.
Check it out for yourself. you will be glad that you did.
Saturday, May 30, 2009
Tweet Success
This morning I sent out my first affiliate powered tweet.
Used http://bit.ly/ for the first time.
Am helping a local event coordinator and friend, Michael Frisini, promote his business. Helping local business people network and connect.
Some may think it's the Hokey Pokey, however, I think helping each other out is 'what it's all about'.
Here's the actual Tweet:
Afterhours Networking - Tues, June 23,09 from 6:30 PM - 9:00 PM (CT) D.O.C. Wine Bar 326 Yorktown Ctr. Lombard, IL 60148 http://bit.ly/ghnxg
Things are moving as fast as a Tweet. Now I wish there were at least a dozen of me.
Have to get back to it.
Self-employment rocks to say the least!
Friday, May 29, 2009
Marian Enstrom Professional Services
Have been self-employed and freelancing for over a decade. Let me guide you through the self-employment maze.
In the 1920's over eighty percent of the U.S. population was self-employed. Over the past nine decades these numbers have drastically changed. The U.S. now has over eighty percent of the population employed by companies and corporations.
Finding a job through a resume becomes more difficult every day. Creating your own streams of income may be the only solid foundation you can depend on.
Self-employment and freelancing is not as difficult as it may seem. You can work on creating your own dreams; and be able to maintain them.
Let's work on Your goals together.
We can help you:
Define your goals
Create an outline to reach your goals
Define and build a business plan
With filing business papers
Create a web presence through - blogging, SEO, and SMO
Create a local presence
Find an insurance package to fit you, your family, your business
Find a competent licensed accountant
And, we'll cheer you on!
If you would like our services send an email at chachingmagnet@gmail.com detailing the type of assistance needed, and your budget.
The number of clients we take is limited.
Guidance is provided in person at our Chicago office, or online.
Online services are available via: Live Messenger, Yahoo Live Chat, and Skype.
Here at Marian Enstrom Professional Services we encourage self-employment and independence.
Monday, April 27, 2009
Starting Your Business - By: Todd Capper
Experts agree that a business plan template is crucial if you want to develop a quality strategy for your company. The size and niche of your operation does not matter. You need to learn how to write a business plan regardless. Small business contributes a lot to the economy. The valuable services and products they provide cannot be replaced by massive corporations. You can succeed with a small business, but you need a plan that lets you test your ideas and make major decisions for your company. People who take the time to invest in a solid plan have a far greater chance of success than those who do not plan appropriately.
There are a variety of business plan template options for a small business. You can get resources for a start up plan, an online plan, a home based plan, or an existing business expansion plan. Whatever you need, there is a template out there that will help guide your towards your ultimate goals. Figuring out the viability of your business on paper is the most important step you will take. Often times, a small business owner has a vision for his enterprise, but he does not have the training or knowledge to properly plan the execution of this vision. A business plan template allows you to insert all relevant information into a custom plan. As you go through the material, your customized business plan takes form.
Different service providers have various templates. You do not want a business plan template that is long and tedious. You want to avoid templates that go into too much detail and that are not immediately relevant to your business needs. As a small business owner, you need a template that condenses all the fundamental information into a usable plan that is easy to understand. Look for the perfect template for your new business plan today.
Todd Capper
Living and working for over ten years in the private small business sector in Japan.
http://www.abusinessplantemplate.com
Article directories are the best place to get free targeted traffic - By: Pompy
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using an anchor text which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
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How to generate your business with online marketing - By: traffic wala
When it comes to marketing an online business, you will often find that it is easier to market an online business than it is a storefront business. One of the reasons for that is because of the internet. There are a number of different ways that the internet can help you with the marketing of your online business. A few of those ways are briefly touched on below.
One of the many ways that you can go about marketing your business online is by using online message boards, which are also commonly referred to as online forums. Online message boards or online forums are communities where internet users are able to come together and discuss activities or interests they may share. There are many online message boards or forums that allow participating members to have what is referred to as a signature. A signature is a block of print that always appears at the end of a member’s posts. It is not uncommon for an online message board moderator to allow signatures to include business links, like a link to your online store or online website. With using online message boards or forums, the more you post the more exposure your online store gets.
Another way that you can market your small online business is by joining a pay per click advertising program, like Google Adwords. What is nice about pay per click advertising programs is that, just as the name sounds, you only have to pay when one of your advertisements gets clicked on. This type of advertising arrangement may be able to save you a considerable about of money, when compared to paying a flat rate fee for an advertisement that may never even be seen, let alone clicked on. Also, by doing business with a well-known pay per click advertising program, like Google Adwords, you are less likely to experience problems associated with malicious clicks, as the programs tend to be carefully monitored, to ensure that you don’ t end up wasting money on the marketing for your small business.
In addition to paying for advertising, you may also be able to get free advertising by doing what is known as a link exchange. A link exchange is when one website owner, like you, agrees to display the online website link or banner for another website owner, free of charge, as long as they do the same for you. If you are looking for free or low-cost ways to market your small online business, a link exchange may be the perfect option for you. The only thing that you want to make sure you do is not exchange links with your competition. You want to try and make sure that all links can be connected or related to each other, in one way or another, but you don’t want to end up generating income for your competition.
When it comes to running a small online business, standard internet searches may also pay a large role in the traffic that you and your website receives. That is why it is important that your website, whether it is used to sell products or services, is optimized for the search engines. This process is commonly referred to as search engine optimization. When it comes to search engine optimization, content is important. Your website needs to be filled with content that the search engines will pick up, as well as content that your visitors can read. If you need assistance with this, you may want to think about hiring the services of a SEO specialist or a professional content writer.
The above mentioned marketing approaches are just a few of the many that you may want to use to help increase your small online business’s profits. For the best chance of success, you are advised to implement more than just one of the above mentioned approaches.
Ashok Arora providing SEO Services India, web based task manager and task management system
3 Essential Tools for the High Rolling Affiliate Marketer - By: Pompy
What does it need to become a prosperous Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play about in the minds of affiliate marketers who want to make it big in this area.
Though affiliate marketing is touted as one of the easiest and uttermost effective ways to create money online, it is not as easy as it sounds. The wise affiliate marketer plans every move and executes it the best way he can. He should also increase the potential to succeed by utilizing the right tools appropriate for a successful Affiliate Marketing program. We have consulted several of the most successful affiliate marketers in the area and lower down are the top three essential tools for a thriving affiliate marketing business.
Crucial Advice #1: Your Own Website
The greatest important and indispensable tool in Affiliate Marketing is your own site. The chief step in any thriving affiliate marketing business is creating a good, believable and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first create an -easy-to-use website, which will appeal to your prospects and encourage them to click on the links to the goods and services you are promoting and hopefully create a purchase. Consequently, you must first focus your efforts in building a site that can cater to what your prospects need.The most important thing you should consider is that almost all web users go online to search for information, not automatically to go and buy something.
Above all else, make your website full of original, pertinent and practical content. People love articles that are appealing and helpful. Keep in mind that, in the internet, content is always key and top quality content will not just raise your credibility, it can also help you fulfil a higher-level search engine ranking. By posting relevant and useful articles, you establish yourself as a credible authority in the field, displaying you a trustworthy endorser of the product or service you support. Establishing a good reputation is a good move in building up a loyal consumer base.
Crucial Advice #2: Incentives
Competition is extremely fierce in the internet world. You should always be one-movement in advance of your rivals to ensure that you capture a critical share of your target market. Therefore, you must use every conceivable means to inspire people not solely to visit your website but also to click and proceed to the websites of the opportunities and services you are promoting. Creating an opt-in email list is one of the better ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to inspire them to subscribe to your newsletters. You can present free softwares, access to unique services and other freebies that will be helpful to your prospects.
Important Advice #3: Url Popularity
The value of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most crucial entities in the internet arena. Attracting people to your site has to be the first action you should carry out. Do everything to achieve a top search engine ranking. Link Popularity is one of the factors that search engines use to establish search engine rankings. so, to elevate your link popularity, you must launch an aggressive reciprocal link action.
One of the better ways to do this, at no cost at all, is by submitting articles, with your site's web address in the resource box, to e-zines and free article sites. You may not only earn exposure, you may also have the opportunity to advertise for no cost, just include a link pointing to your site. The more sites you send your articles to, the better your link popularity is. Ensure your articles are unique, pertinent and practical so that other websites may pick it up and post it.
These are but three of the many tools that an affiliate marketer can use to build up earning potential. The possibilities are endless and are restricted only by your vision, creativity, resourcefulness and resolution. You can always explore other ideas and adapt other strategies, which you believe might help you become a high rolling affiliate marketer.
Thanks for taking the time to read my article. You should continue searching for additional information to help you.
________________________________________
Author Bio:
This Article was written by David Hill.
Tens of Thousands of Articles and Resources can be found at;
http://www.articlepro.co.uk
This article is available for re-print
This Article and Author Bio: MUST be kept entire and in place without alteration, either in part or in full
Blogging: Let's Get You Started! - By: Pompy
In this article, let's take a look at the profitability of a blog and set up one of our own, free of charge! Interested? Read on!
First, you need to get yourself a blog. There are several options – host a blog on your own domain or get a free one. For starters, let’s talk about the free blogs. You can obtain one at http://www.blogger.com or the newer (and better!) http://www.wordpress.com. WordPress is a free blog engine that is robust and infinitely expandable.
Blogger is actually owned by Goggled, so it will be detected by Google’s radar faster and you will be indexed more quickly. WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines. However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).
Get a free blog at either Blogger or WordPress. Then, familiarize yourself by publishing your first post on your blog and tinkering around with the options and templates.
Here are some words to start expanding your blogging vocabulary:
Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.
Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger account.
Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I'll discuss in a future article.
Content
Next, let's look at the type of content that's suitable for your blog in order to make it profitable. You need to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in. Mind you, the difference between a profitable blog and a non-profitable one is the way you write. What would you prefer: reading your university professor’s lecture notes or the latest novel by your favorite author? People prefer to read "light" items most of the time. When they check out your blog, they are not only looking for information, but they are also looking for information that they can access easily.
So, to attract more visitors as well as to keep your current readers coming back for more, it's very important to add a personal touch to your blog posts. This can be done by simply imagining that you’re talking with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where relevant.
Another important point is to avoid addressing your reader as a plural unit. Don't write as if you’re preparing a speech. Instead, write as if you’re having a conversation with a single person, an equal friend, because this will make your reader relate to you more easily.
Besides that, it's also very useful to establish your own personality through your words. We're very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog will make a world of difference between your blog about gadgets and all the other blows about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
There will be more on the subject of content the next time.
When word gets around about your command of blogging, others who need to know about blogging will start to actively seek you out!
Copyright 2006 Chonticha Marijne